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Japanese makeup company, KOJI HONPO, was facing a drop in sales for their main product: false eyelashes. It dropped to less than half compared to its peak because the makeup trend has changed from flashy to natural.To revive the item, we created “DIVERSE EYELASH”, a brand-new makeup item that consists of 16 different kinds of eyelashes that is not only for makeup, but also for fashion.We drew 16 pictures of women that match the 16 different types of eyelashes. This way, women could mix and match their outfits with the product.As a result, they have achieved sixfold sales in a month, and has given women diverse choices to enhance their beauty.
KOJI HONPO CO.,LTD.