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Japanese makeup company KOJI HONPO was suffering a drop in sales for their main product, false eyelashes. Sales were 50% down compared to the product's peak because makeup trends were moving away from a flashy to a more natural look. To reverse the slump, a new product was created, “DIVERSE EYELASH,” 16 different eyelash styles designed not just as makeup but also as a fashion accessory. The packaging designers created 16 illustrations of women to match the 16 different eyelash styles. The images suggest how women can mix and match their outfits with the product. Sales have rebounded dramatically, increasing sixfold in a month, and offer consumers a new, fun product for enhancing their beauty.
KOJI HONPO Co., Ltd.