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DIVERSE EYELASH / False eyelash packaging

DIVERSE EYELASH
DIVERSE EYELASH

Discipline: Packaging

Qualified
for the Final Jury

DIVERSE EYELASH
DIVERSE EYELASH
DIVERSE EYELASH

Discipline: Packaging

Qualified
for the Final Jury

Japanese makeup company, KOJI HONPO, was facing a drop in sales for their main product: false eyelashes. It dropped to less than half compared to its peak because the makeup trend has changed from flashy to natural.To revive the item, we created “DIVERSE EYELASH”, a brand-new makeup item that consists of 16 different kinds of eyelashes that is not only for makeup, but also for fashion.We drew 16 pictures of women that match the 16 different types of eyelashes. This way, women could mix and match their outfits with the product.As a result, they have achieved sixfold sales in a month, and has given women diverse choices to enhance their beauty.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

KOJI HONPO CO.,LTD.

KOJI HONPO CO.,LTD.
Tokyo, Japan

Design

DENTSU INC.

DENTSU INC.
Tokyo, Japan