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Jinsha sauce liquor / Liquor packaging design

Jinsha sauce liquor
Jinsha sauce liquor

Discipline: Packaging

Qualified
for the Final Jury

Jinsha sauce liquor
Jinsha sauce liquor
Jinsha sauce liquor

Discipline: Packaging

Qualified
for the Final Jury

The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art. The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Chaopai International

Shenzhen Chaopai International
Trade Co., Ltd.
shenzhen, China

Design

shenzhen hjrdesign consultant

shenzhen hjrdesign consultant
Co., Ltd.
shenzhen, China