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Jinsha sauce liquor / Liquor packaging

Jinsha sauce liquor
Jinsha sauce liquor

Discipline: Packaging

Jinsha sauce liquor
Jinsha sauce liquor
Jinsha sauce liquor

Discipline: Packaging

This packaging design showcases the brand's historical origins, the beauty of its location, and its high quality. The illustrations in the Han Dynasty mural art style dating back thousands of years depict the brand's ancient brewing techniques and the unique geography of its region. The outer box uses a more abstract graphic design with Chinese ink washes to create a more subdued mood. Unboxing adds a premium experience to the packaging through the box's top cover which folds out like a picture scroll.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Chaopai International

Shenzhen Chaopai International
Trade Co., Ltd.
Shenzhen, China

Design

Shenzhen HJRdesign Consultant Co., Ltd.

Shenzhen hjrdesign
consultant co.,ltd
shenzhen, China

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