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For every 'Descendants of Yan and Huang' - a term that represents the Chinese people and refers to an ethno-cultural identity based on a common ancestry associated with a mythological origin - the image of the Chinese dragon is a symbol, as well as an emotional statement. Our creative logomark uses the dragon head as its principal element. We greatly adjusted the visual characteristics, in line with modern times. The eyes of the dragon, sternly focusing on its verbal brand name, assure that the brand will inherit the dragon's ingenuity, and express fortitude and impressive powers.
Longpai Food Co., Ltd.
Dongdao Creative Branding Group