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LONGPAI / Create branding identity

LONGPAI
LONGPAI

Discipline: Communication

Qualified
for the Final Jury

LONGPAI
LONGPAI
LONGPAI
LONGPAI
LONGPAI

Discipline: Communication

Qualified
for the Final Jury

For every 'Descendants of Yan and Huang' - a term that represents the Chinese people and refers to an ethno-cultural identity based on a common ancestry associated with a mythological origin - the image of the Chinese dragon is a symbol, as well as an emotional statement. Our creative logomark uses the dragon head as its principal element. We greatly adjusted the visual characteristics, in line with modern times. The eyes of the dragon, sternly focusing on its verbal brand name, assure that the brand will inherit the dragon's ingenuity, and express fortitude and impressive powers.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Longpai Food Co., Ltd.

Longpai Food Co., Ltd.
Xiangtan, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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