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Happygo / Brand identity

Happygo
Happygo

Discipline: Communication

Happygo
Happygo
Happygo
Happygo
Happygo

Discipline: Communication

HAPPYGO is a family membership-based e-commerce platform. The initial creative thought revolves around the perspective of happy consumption. The enterprise itself is striving to provide consumers with high-quality choices and products. In the process of consuming at HAPPYGO, online shoppers feel satisfaction, self-love, and love for their family. The designers use the Roman letters I, L, and Y (I Love You), which raises the pinky (little) finger, index finger, and an extended thumb hand gesture, as the entry point for logo creativity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Happygo Network Technology

Happygo Network Technology
Co., Ltd.
Shanghai, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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