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Happygo / Create branding identity

Happygo
Happygo

Discipline: Communication

Qualified
for the Final Jury

Happygo
Happygo
Happygo
Happygo
Happygo

Discipline: Communication

Qualified
for the Final Jury

HAPPYGO is a family membership-based e-commerce platform. Our initial creative thought revolves around the perspective of happy consumption. The enterprise itself is striving to provide consumers with high-quality choices and products. In the process of consuming, at HAPPYGO, online shoppers feel the satisfaction and love for themselves. The same applies for the devotion and love to one’s family.

We use the world-wide letters I, L, and Y (I Love You), which raises the pinky (little) finger, index finger, and an extended thumb hand gesture, as the entry point for logo creativity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Happygo Network Technology Co., LTD

Happygo Network Technology Co., LTD
Shanghai, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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