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2R4T (Instant tea) / Tea packaging

2R4T (Instant tea)
2R4T (Instant tea)

Discipline: Packaging

2R4T (Instant tea)
2R4T (Instant tea)
2R4T (Instant tea)
2R4T (Instant tea)
2R4T (Instant tea)

Discipline: Packaging

2R4T instant tea decided to abandon the elaborate formality typical in the packaging of gongfu tea and instead offers a design that promotes a light and simple tea drinking experience. This design uses the Memphis illustration style to connect to the tradition of drinking tea but with a modern sensibility. The images present a time-traveling dialogue between Li Bai and Tang Priest, two traditional Chinese characters.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Beijing Shangyuan Chuangzhi

Beijing Shangyuan Chuangzhi
Culture Development Co., Ltd.
Beijing, China

Design

EBENZ Branding Solution Co., Ltd

EBENZ Branding Solution Co., Ltd.
Guangzhou, China

Qin Zhen, Li Binglin, Mo Meiyin

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