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2R4T (Instant tea) / Instant tea packaging

2R4T (Instant tea)
2R4T (Instant tea)

Discipline: Packaging

Qualified
for the Final Jury

2R4T (Instant tea)
2R4T (Instant tea)
2R4T (Instant tea)
2R4T (Instant tea)
2R4T (Instant tea)

Discipline: Packaging

Qualified
for the Final Jury

2R4T instant tea decided to abandon the elaborate formality of gongfu tea. Hope to provide a light and simple tea drinking experience, for people to bring more space and time to feel a cup of good tea quiet. Instant Tea The conventional idea is that tea must be brewed in hot water, poured directly into 0-100 degrees Celsius water to make a cup of clean, smooth tea. The packaging style adopts the artistic expression form of Memphis to express the discussion of the old and new ways of drinking tea through the time-traveling dialogue between Li Bai and Tang Priest, two traditional Chinese characters.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Beijing Shangyuan Chuangzhi

Beijing Shangyuan Chuangzhi
Culture Development Co. LTD
Beijing, China

Design

EBENZ Branding Solution Co., Ltd

EBENZ Branding Solution Co., Ltd.
Guangzhou, China

Qin Zhen, Li Binglin, Mo Meiyin

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