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There are estimated to be more than 1 billion undocumented merchants on earth, where 90%+ of them lie in emerging economies (CityLab, 2016). POKET is a mobile app and data analytics platform that leverages crowdsourcing to map undocumented merchants in emerging countries. Mappers "submit" an offline merchant by taking a photo and providing the name, contact info, and location. Submissions are reviewed. If deemed accurate, mappers receive a small payment. Our mission to create the very first digital identity for millions of offline merchants who have remained invisible - until now!