ROEHL Air Purifier M001 - Madeleine / Air Purifier

Madeleine is an air purifier that’s much more than just an air purifier. It is the first and also the flagship product for an emerging brand, ROEHL. It is a rental only home appliance brand. We designed Madeleine using the ultimate circular economy principles so that it’s designed to last, and we only allow rentals. Madeleine is designed so that most of its components can last 25 years, and it’s very smart and easy to repair/refurbish. When a consumer ends their rental agreement with ROEHL, Madeleine is designed so that we can refurbish it at a very low cost. We want to use Madeleine to start a new norm – design products for sustainability.