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Although we need to protect ourselves from the intense summer heat, most conventional sun protection products are cumbersome or unfashionable. The new “Ice Coorde” series of cool touch products can cool your body while accentuating your fashion cred. They consist of a wrap, hat, scarf, and handkerchief, which make you to feel cool all over. With this series of garments, Elecom is proposing a new way of fashionably coping with the heat in various situations.