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Augmented Reality opens up new possibilities in exploring complex subjects, making previously unseen processes visible. The Ursapharm AR makes it easy for users to dive into the topic of eye health in an intuitive and playful way. Upon starting the App, a huge eye appears in the user's space, waiting to be explored from all angles. Various learning modules were designed for the app after consulting with the Ursapharm science department.
URSAPHARM Arzneimittel GmbH
zeit:raum film GmbH
Markus Frei, Stefan Pfeifer, Valery Reck