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Amethyst Cup / wine packaging

Amethyst Cup
Amethyst Cup

Discipline: Packaging

Qualified
for the Final Jury

Amethyst Cup
Amethyst Cup

Discipline: Packaging

Qualified
for the Final Jury

Amethyst Cup is a wine competition which hold by Taiwan Cellar every year in Taiwan. Only the champion wine can be packaged by this design and sold for the year. This design uses three-dimensional relief technology and hologram printing to highlight the sparkle and texture of the gemstone hanging on the vine. The gemstones is like a necklace hanging between a woman's collarbones and also like a grape hanging on the vine. It symbolizes that the wine jury picked only one champion from a lot of Contestants. It also express the careful selection of each grape by the winery.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Taiwan Cellar

Taiwan Cellar
Changhua County, Taiwan

Design

OBASSO Inc.

OBASSO Inc.
Changhua County, Taiwan