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ReForm / Makeup brush packaging

ReForm
ReForm

Discipline: Packaging

ReForm
ReForm
ReForm
ReForm
ReForm

Discipline: Packaging

ReForm revolutionizes and redefines makeup brush packaging with a solution that is both practical and recyclable. Using 100% post-consumer recycled paper, the packaging represents our core value of sustainability combined with strong functionality. The ReForm box protects the package contents and also offers second-life packaging from portable outer box to a display for brushes. Developed in consideration of how consumers use makeup brushes, this packaging design offers a practical solution for use at both home or while traveling.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Kinghome Printing Co., Ltd.

Kinghome Printing Co., Ltd.
New Taipei City, Taiwan

Design

XEY Innovation Corporation

XEY Innovation Corporation
Taipei City, Taiwan

Shang Che Lee, Chia Yang Liu

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Design

Kinghome Printing Co., Ltd.

Kinghome Printing Co., Ltd.
New Taipei City, Taiwan

Yu-Lin Tung