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Gujinggong / Liquor packaging

Gujinggong
Gujinggong

Discipline: Packaging

Gujinggong
Gujinggong
Gujinggong

Discipline: Packaging

A Chinese folk legend says that the dragon can walk through clouds and rain, preventing disasters and bringing blessings and good fortune. The Dragon Dance has long been a traditional Chinese custom to pray for peace and a good harvest. These were the starting points for this packaging design, a creative approach to what is known as “dragon drinking" and an effort to showcase the long storied history of China’s liquor culture. The packaging creates both these historical and cultural connections and also gives the brand a strong visual identity.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Yuto Packaging Technology Co., Ltd.

Shenzhen YUTO Packaging Technology
Shenzhen, China

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Design

Shenzhen Yuto Packaging Technology Co., Ltd.

Shenzhen YUTO Packaging Technology
Co.,Ltd.
Shenzhen, China

Product Designer: Cheng Tiansheng Product Designer: Yu Kailiu Product planning: Li Yuchun.

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