Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Oddinary veggies / Package

Oddinary veggies
Oddinary veggies

The purpose of "Oddinary Veggies" is not 'consumption through education' but 'education through consumption'. About one-third of the farm products produced worldwide are being thrown out without being sold because they are visually defected. Today’s children are only exposed to the formulaic shape of fruits and vegetables. The agricultural products that grew in funny shapes, are manufactured under the story of "magic vegetables" from the viewpoint of children.
And packages are designed with the shape of the atypical vegetables. It can induce the ethical consumption value to the children, along with the concept of "Not ugly, but unique."

University

Hongik University

Hongik University
Seoul, South Korea

BonKyung Koo,
Hongik University

NaHyeon Kweon,
Hongik University

BoMin Lee,
Hongik University