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The purpose of "Oddinary Veggies" is not 'consumption through education' but 'education through consumption'. About one-third of the farm products produced worldwide are being thrown out without being sold because they are visually defected. Today’s children are only exposed to the formulaic shape of fruits and vegetables. The agricultural products that grew in funny shapes, are manufactured under the story of "magic vegetables" from the viewpoint of children.
And packages are designed with the shape of the atypical vegetables. It can induce the ethical consumption value to the children, along with the concept of "Not ugly, but unique."
Seoul, South Korea