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One'Standard / Product design

One'Standard
One'Standard

iF DESIGN TALENT AWARD_01 2020

iF DESIGN TALENT AWARD_01 2020

Gender equality is essential to creating a more peaceful and sustainable world. Unfortunately, millions of women around the world continue to suffer the harmful effects of discrimination. To address this, we must eliminate the sexist stereotypes that divide men and women. These reinforce sexist hierarchies and victimization. These stereotypes are rooted in many objects of everyday life. This brand is designed to break boundaries by creating non-gendered products.

University

Seoul Nat. Univ. of Science & Tech

Seoul Nat. Univ. of Science & Tech
Seoul, South Korea

Boyoon Hur,
Seoul National University of Science and Technology

Chae-eun Im,
Konkuk University

Da-hye Kim,
Seoul Women's University