Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Footch / shopping basket


FOOTCH reduced part of the space and coordinated with the portion size of a healthy diet to reduce people's purchase of too much food, and used visually more fruit to satisfy people's desire to buy. It seems that they bought a whole basket of food, but actually it is less than usual The lack of horns under FOOTCH symbolizes the situation of food supplement for the disadvantaged people in the world. I hope to convey the contradictions to the users. It is also like leaving a space for my body and not letting myself bear too much burden.


Shu-Te University

Shu-Te University
Kaohsiung City, Taiwan

Chou-Chan Chin,
Shu-Te University