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342-292325 / Design of weighing scale


Rethinking gender equality from the differences in the daily behavior of men and women, people usually have different levels of stereotypes about gender differences. Males standing or walking toe-in are usually considered "sissy", and females standing or walking toe-out are often regarded as "indecent". Product tracks a series of psychological activities of users from seeing to thinking then to choosing. It interferes with users' behaviors with color and size factors, guides them to behave in ways that are not consistent with those in daily life, and uses this series of actions and thinking to let people pay more attention to gender equality.


Beijing University of Technology.

Beijing University of Technology.
Beijing., China

Jiayu Shen,
Beijing University of Technology.

Xia Hua,
Beijing University of Technology.

Zheyu Wen,
Beijing University of Technology.