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CUTTIC iF Design Entry / Communication Branding

CUTTIC iF Design Entry
CUTTIC iF Design Entry

Herbivore is a vegan grocery store, based in Los Angeles, California. The Herbivore brand was created to maintain a quirky and fun feel, to be inviting and encourage customers to live a plant-based lifestyle. Thin line illustrations are maintained throughout the brand, while emphasizing the leaf bite. This design promotes good health and well-being by encouraging consumers to shop at a vegan grocery store in order to maintain a healthy lifestyle.
A set of stationary was create to enhance the branding and reach consumers. A wearable bag was also created to promote sustainable shopping with reusable bags.


Texas Christian University

Texas Christian University
Fort Worth, United States

Sarah Cuttic,
Texas Christian University