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The DoubleTap commands with their single lever make shifting simple and intuitive without interfering with braking. SRAM shifters have one lever for both shifting directions. A short tap of the lever results in rapid upshifting (from bigger to smaller cogs). To shift down, you just tap the same lever slightly further.
SRAMs shifters were designed around the motion and anatomy of the human hands, to avoid fatigue. Individually designed shifters for the right and left hand provide more comfortable positions, increased control and safer braking.