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Girls experiencing menarche often feel lost and worried. Also, they frequently get educated to treat menstruation as private and secretive business while they are under a developmental period of establishing one’s identity. Some reported that they felt vulnerable and powerless during their early menstruation phase.
GIRL STORY will enhance young girl’s menarche experience by providing a sanitary product that’s angled towards the young girls, and by giving them a timely education about menstruation, using menstrual pads as a touch point.
Seoul, South Korea
Ji Youn Jung,