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Women Produce Coffee: designing with rural women / Visibility campaign for women coffee workers

Women Produce Coffee: designing with rural women
Women Produce Coffee: designing with rural women

Rural places are hostile environment to female leadership. In Latin America, rural women are severely affected by gender inequality in the coffee production, even managing the property, they are not recognized and have their names hidden in the process. Women Produce Coffee is a campaign of a women's network that connect businesses and consumers to visibility of women coffee workers from rural community to cities. Posters were co-created based on notes that were written by the producers and designed to question the invisibility of them. Showing identities of women who have their names erased, we start to build a future of equality, together.

University

UTFPR

UTFPR
Curitiba, Brazil

Rafaella Peres Eleuterio,
UTFPR