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Maryal is an innovative design concept which combines customizable and modular handbags with interchangeable designs. Its handbags are designed for fashionista with an ethical mind. Its products are unique as they preserve Persian Intangible Cultural Heritage by using the local artisans’ sustainable handicrafts. At the same time, its eco-chic particular design nudge consumers to change their buying behavior by making them to have solely one handbag instead of many to wear on different occasions.
Maryal is promoting the local culture and products according to goal 12.B. It also enhances people`s well-being and livelihoods.
Hogeschool van Amsterdam (AMFI)
Islamic Azad University of Iran (Central Branch)
University of Toronto