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Friends with visual impairments always have one hand on the escalator when they go upstairs for safety. This product is pasted on the floor where a visually impaired friend is sure to touch it. Think of a blind friend who goes upstairs with impaired vision and suddenly comes across a cue from a blind person that he didn't have before. They will feel like a person, feel the warmth of the world and the attention they receive.
This small design may let them rekindle the hope to the life, this is the charm of design.