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LULU / product design


LULU is a transportation sticker that automatically recognizes bus passengers on board. The use of LULU contributes to reduce bus dwell time, and it leads to reduce air pollution and traffic congestion. Also, it can ease passengers' discomfort by simplifying the ride process.

The medal-shaped LULU gives users, including the elderly and the weak, a sense of pride that they have contributed to solving social problems. Moreover, LULU is easy for anyone to use, since people just have to attach LULU to their belongings to use it. So we can contribute to creating a sustainable city through LULU, being the guardians of the Earth.


Hongik University

Hongik University
Seoul, South Korea

JiMyung Kwon,
Hongik University

SoEun Ahn,
Hongik University

YuJin Lee,
Hongik University

MinChe Chi,
Hongik University