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TECH FIT / Apparel Concept

TECH FIT

Discipline: China

TECH FIT

Discipline: China

TECH FIT features compression garments that have
been proven to give athletes an indispensable psychological and physical advantage.It's a web of
strategically placed TPU Powerbands linking key areas
of the body together.This technology offers dynamic
explosivity by storing and returning the body's energy.The creative concept has been designed to
graphically demonstrate the sheer power and confidence TECHFIT gives the wearer.

Client / Manufacturer

adidas

adidas AG
World of Sports
Herzogenaurach, Germany

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Design

adidas

adidas AG
Worls of Sports
Herzogenaurach, Germany

Birgit Freundorfer, Roger Hahn (Apparel Sport Specific Design Team)

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