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Urban Taraxagum / Bicycle Tire

Urban Taraxagum

Discipline: Product

Discipline: Product

It is the first serial bicycle tire made from dandelion rubber, grown and made in Germany. While the road tire sparks with a comfortable construction and is ideal for the urban ride, its design reflects the manufacturing context. The tread pattern takes up the dandelion plant's cell shape and transforms it into an unconventional tire design. The detailed sidewall engraving quotes the plant origin. The project is embedded in a full sustainability strategy, covering economic, ecological & social aspects. With significantly shorter distances between fields and our plant we reduce efforts in logistics/transport and use resources more efficiently.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Europe, North America, South America, Australia/Oceania

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Continental

Continental Reifen Deutschland GmbH
Korbach, Germany

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Design

Continental

Continental Reifen Deutschland GmbH
Korbach, Germany

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