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Communicating for Change / Social media campaign for HIV

Communicating for Change
Communicating for Change
Communicating for Change

HIV isn’t over, especially for young people in Southern Africa, who still don’t have the knowledge they need. Stigma, myths and misinformation mean that people aren’t able to make informed choices. Avert developed a social media approach to help millions of people take control of their sexual health.
Our campaigns and posts reached far more people than we had expected. Our most popular campaign was ‘Young Voices’, which reached over 1.3 million people in the first nine months after launch, with over 300,000 views of the campaign videos which tackled issues around HIV, sex and relationships.

Client / Manufacturer

Avert

Avert
Brighton, United Kingdom

Design

Avert

Avert
Brighton, United Kingdom