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Raaji / A chatbot for period education

Aurat Raaj is an award-winning social enterprise that educates & empowers Pakistani girls using technology. We created a cartoon series RAAJI on various taboo topics that was screened in classrooms across remote areas of Pakistan.

This made us realize that girls wanted their questions around sexual health (especially menstruation) answered privately & anonymously due to shame associated with it. So we extended Raaji into a chatbot so they could have a two-way conversation.

In 2019, we took Raaji chatbot to 4 non-profit schools in Karachi & allowed 120 girls to learn about menstruation through the app.

Summary: https://tinyurl.com/qu5gs94

Client / Manufacturer

Aurat Raaj

Aurat Raaj
Karachi, Pakistan

Design

The Do School

The Do School
Berlin, Germany