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With La Loupe - “the magnifying glass” - we want to take a close look at and get people interested in the people and stories that make the individual locations such as Lech & Salzburg (and many more) what they are. Each magazine contains well-researched stories and fascinating interviews with selected personalities. The cover illustration is cheerful and surreal, and it reflects the contents of every edition. It stands for fashion, art, and our personal taste for beautiful and elegant design. High- quality paper and an elaborate cover that uses UV coating ensure the magazine is second to none. A collectors‘ item!