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Braun Series 7 / Electric Shaver

Braun Series 7
Braun Series 7

Discipline: Product

Discipline: Product

The Series 7 combines functional design with state-of-art technology. The 360°adaptive shaving head comprised of three independent cutting elements, make this the most adaptive shaver ever built by Braun delivering maximum contact with the skin. The design objective was combining best in class ergonomics with a valuable product impression.
The fusion of fluid geometry and iconic signature elements are creating a product experience based on the Braun values of functionality, quality and simplicity.

Designed for what matters.


  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Procter & Gamble

Procter & Gamble Service GmbH
Kronberg im Taunus, Germany

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Braun GmbH

Braun Design Team
Kronberg im Taunus, Germany

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