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Vorwerk Icons / Launch campaign for Thermomix® TM6

Vorwerk Icons
Vorwerk Icons

Discipline: Communication

Discipline: Communication

Vorwerk stands for top quality, continuity, innovation and personal contact. However, their brand CI used to appear rather industrial and distant. We have transformed Vorwerk from a technical, sterile company into a brand that takes place in the midst of customer life – with our Icon Concept being a vital storytelling part of its CI. In order to be a part of the customer‘s life, Vorwerk must be „ergonomic“ in terms of content and form. Brand-defining attributes from the core of the company, which shape the brand in the perception were the template for our ergonomic concept, which provides an icon for each and every product and utilization.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Vorwerk

Vorwerk International Strecker & Co
Freienbach, Switzerland

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Design

Plan.Net/ Serviceplan

SERVICEPLAN GERMANY
Munich, Germany

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