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Tefal - Pro Express Iron / Iron

Tefal - Pro Express Iron
Tefal - Pro Express Iron

Discipline: Product

Discipline: Product

Pro-Express is Tefal’s top end steam generator linen care product. It’s designed to cut ironing time with a high steam output, optimised glide ability and easy operation. It uses a lightweight ergonomic iron, which locks into the steam generator for easy carrying and storage. The clean and friendly form belies the technical complexity and capability within. Tefal needed to modernise their top end generators to counter the threat of rival ‘faux-steam generators’ and to emphasise the internal high-pressure boiler at the heart of the product. The design had to work hard to reduce unit cost yet secure high quality.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Groupe Seb

Groupe SEB
Écully, France

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Design

Seymourpowell Ltd.

Seymourpowell
London, United Kingdom

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