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Masterpiece Liquor Packaging / Chinese Liquor Packaging

Masterpiece Liquor Packaging
Masterpiece Liquor Packaging

Discipline: Packaging

Masterpiece Liquor Packaging
Masterpiece Liquor Packaging
Masterpiece Liquor Packaging
Masterpiece Liquor Packaging

Discipline: Packaging

The bottle design borrows from the shape of a Chinese brush, a cultural icon in Chinese culture that creates an immediate association for the consumer. Every drop of Masterpiece Liquor from Shandong Huaguan Group is expertly brewed by the master winemaker. The box is designed to open and look like a book, which piques the consumer's curiosity, creates an interactive experience, and adds an element of sophistication and premium quality to the product.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

Shandong Huaguan Group

Shandong Huaguan Group
Heze, China

Design

ZhiMing Design Co., Ltd.

Shenzhen Zhiming Design Co., Ltd.
Shenzhen, China

Li Zhiming, Lin Yixuan, Xu Nanfu

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