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iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

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Maeil Archive Book Series / Company History Book

Maeil Archive Book Series
Maeil Archive Book Series

Discipline: Communication

Maeil Archive Book Series
Maeil Archive Book Series
Maeil Archive Book Series
Maeil Archive Book Series
Maeil Archive Book Series

Discipline: Communication

'Maeil 50' consists of 7 books : five comprehensive records-based archives suited more for preservation and 2 lighter summary books with easier access. The project is also marked by its sheer largeness : over 1600 pages with an out-of-standard dimension. Contents-wise, we ended up reconstructing not only the history of one company but also the whole dairy industry of Korea. In short, the questions we had to answer everyday for 3 years was how to completely archive a company's history, how to reconstruct it on spreads, how to let the wholistic history flow from a page to next while not missing details, and what secondary products we could add.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Maeil Dairies

Maeil Dairies
Seoul, South Korea

Design

Suryusanbang

Suryusanbang
Seoul, South Korea

Sangil Park, Sejoong Shim, Sookyung Lee, Moonyoung Eum

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