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iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

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Maeil Archive Book Series / Company History Book

Maeil Archive Book Series
Maeil Archive Book Series

Discipline: Communication

Maeil Archive Book Series
Maeil Archive Book Series
Maeil Archive Book Series
Maeil Archive Book Series
Maeil Archive Book Series

Discipline: Communication

'Maeil 50' consists of 7 books: five comprehensive records-based archives suitable more for preservation, and two lighter summary books with easier access. The project is also marked by its sheer vastness: over 1,600 pages with oversized dimensions. We reconstructed not only the history of one company but also of the entire dairy industry of Korea. In short, the questions we were confronted with every day for three years were how to completely archive a company's history, how to reconstruct it visually, how to let the entire history flow from page to page while not missing details, and what secondary products we could add.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Maeil Dairies

Maeil Dairies
Seoul, South Korea

Design

Suryusanbang

Suryusanbang
Seoul, South Korea

Sangil Park, Sejoong Shim, Sookyung Lee, Moonyoung Eum

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