POLA 90th Anniversary Nihonshu / Liquor packaging

To commemorate POLA INC.’s 90th year, we gave out bottles of Nihonshu (Japanese rice wine), as a sign of our gratitude to our valued customers who support us daily. POLA INC. is a cosmetics company that usually uses a simple blue dot pattern as our corporate identity — a single drop of water rippling out to infinity. This dot design can be seen across many of our corporate tools.
The concept of our 90th anniversary is “Expanding connections for infinite possibilities.”
With this concept and our expectation for a wonderful future in mind, the unique design for our anniversary year features gold dots, symbolizing infinite unknown possibilities.