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RegularBold is a creative group of outstanding directors from various fields. Along with building a BI, we also developed a brand guide manual for a holistic experience.
The logo was created on a geometric principle where the horizontal stroke and thick vertical stroke meet at the right-angle without serifs and conveys the value of RegularBold, which provides a systematic and balanced solution. All graphics maintain a perfect 1:2 proportionality that visually symbolizes the meaning of words ‘regular’ and ‘bold.’ Giving consistent structural proportionality to every graphic element, it maintains a clear identity on every kind of device.
Total Impact
Seoul, South Korea
Yian Oh, Moonyong Shin, Jongmin Woo, Byungkook Son, Sohyun Kang, Jinmi Lee, Youcheon Choi, Urim Yu, Youngmin Seo, Dooho Han