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Innisfree’s Forest for Men / Health and beauty packaging

Innisfree’s Forest for Men
Innisfree’s Forest for Men

Discipline: Packaging

Discipline: Packaging

Packaging for Innisfree’s new Forest for Men men’s line includes designs for a range of products, including skin, lotion and four types of all-in-one formulations. The square containers with rounded corners symbolize the rocks in Jeju that have been worn down over time. These harmonious shapes with soft curves and edges express Innisfree’s modern and unique attitude. The design's main colors are turquoise green, a reference to the vitality of Gotjawal moss from Jeju, a key product ingredient; and dark grey for Jeju basalt. The outer boxes use eco-friendly paper made from the by-products of Jeju green tea.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Innisfree

Innisfree
Seoul, South Korea

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Design

Innisfree

Innisfree
Seoul, South Korea

Gilock Lee, Jungseub Lee, Minjae Lee

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