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KLUDI specializes in faucets and showers for the bathroom and kitchen and is based in Menden, Germany. THE STUDIOS threw the entire brand strategy into question, resulting in a product line split between Pure Function (fundamentals) and Smart Luxury (aesthetic appeal) to help customers find clarity and orientation in the KLUDI product line. The new branding accentuates the KLUDI brand's areas of competence and expresses the excellency of the company's products and services. The brand became more assessable, and the communication more emotional and structured. All media function together as a unit now, creating an overall picture expressing the brand's strength, professionalism, and success.