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KLUDI / Corporate Identity

KLUDI
KLUDI

Discipline: Communication

KLUDI
KLUDI
KLUDI
KLUDI

Discipline: Communication

KLUDI specializes in faucets and showers for the bathroom and kitchen and is based in Menden, Germany. THE STUDIOS threw the entire brand strategy into question, resulting in a product line split between Pure Function (fundamentals) and Smart Luxury (aesthetic appeal) to help customers find clarity and orientation in the KLUDI product line. The new branding accentuates the KLUDI brand's areas of competence and expresses the excellency of the company's products and services. The brand became more assessable, and the communication more emotional and structured. All media function together as a unit now, creating an overall picture expressing the brand's strength, professionalism, and success.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Kludi

KLUDI GmbH & Co. KG
Menden, Germany

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Design

THE STUDIOS GmbH

THE STUDIOS GmbH
Hamburg, Germany

Marcel Zandée, Sophie-Charlotte Danzer

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