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KLUDI is specialized in faucets and showers for bathroom and kitchen based in Menden, Germany. THE STUDIOS questioned their entire brand strategy, resulting the splitting between the fundamental segment Pure Function and the aesthetic segment Smart Luxury, to create perspicuity and orientation for the customers. The new branding accentuates KLUDIs areas of competence and expresses the excellency of their products and services. The brand became more assessable and the communication emotional and structured. All media function as a unit now, building a communicative overall pictureforming the brands strength, professionality and success today.