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Chinese Zodic Animals Signs of Nanshan Artisans / Packaging of Chinese Liquor

Chinese Zodic Animals Signs of Nanshan Artisans
Chinese Zodic Animals Signs of Nanshan Artisans

Discipline: Packaging

Discipline: Packaging

The packaging incorporates elements of Nanshan Artisans’ brand logo and 12 zodiac animals illustrations. Sets include 2, 6 and 12 bottles of liquor decorated with the signs from the Lunar New Year. The package also contains 2 liquor goblets with silver zodiac bases that can be used to drink liquor or double as zodiac decorative objects. This dual functions creates an emotional connection between user and brand. All materials are environmental and the packaging has been designed to be recyclable.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Feel True Cultural Communications Co., Ltd.

Feel True Cultural Communications Co., Ltd.
Shenzhen, China

Design

Shenzhen Polytechnic

Shenzhen Polytechnic
Shenzhen, China

Miao Bi, Taotao Xiong, Yao Yan, Chuangjia Qiu, Jiaying Zhong, Jiali Chen, Xiaoyun Zhan, Jinwen Liang, Zhixin Xiong, Yingping Liu, Genghao Ma

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