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VROONG Brand Identity & Experience Design / Brand Identity & Experience Design

VROONG Brand Identity & Experience Design
VROONG Brand Identity & Experience Design

Discipline: Communication

Discipline: Communication

Vroong is a promising startup providing customized logistics services via a hub-and spoke-delivery system from urban logistics centers, and powered by an algorithm-based solution. Vroong is an onomatopoetic expression of starting an engine. The word mark 'Vroong' is designed to boost attention and reference the brand story by replacing the 'R' with an arrow. The arrow motif in turn represents a starting point, direction, and movement. Human skill is complemented by an efficient data-based system. The arrow also symbolizes the perfect blend of route and mobility.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Meshkorea

Meshkorea
Seoul, South Korea

Design

Clay Inc.

Clay Inc.
Seoul, South Korea

Hyoungwoo Kim, Youngmin Ju, Eunhye Choe, Jisu Gim, Baeksan Kim, Seonju Lee, Junghwan Ahn

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