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VROONG Brand Identity & Experience Design / Brand Identity & Experience Design

VROONG Brand Identity & Experience Design
VROONG Brand Identity & Experience Design

Discipline: Communication

Discipline: Communication

Icon of Hyper-connectivity by connecting everything.
Vroong, a promising startup providing customized logistics services via hub&spoke delivery from urban logistics hubs, powered by algorithm-based solution. Vroong is an onomatopoeia of starting an engine. Arrow motif conceived from algorithm, represents start point, direction, movement; basic properties of logistics and an icon for ‘Science of Delivery’; transforming human skill based to data-based efficient system. Word mark is designed to boost attention and associate brand story by replacing 'R' with an arrow. Various modularity of the arrow symbolize optimal blend of route and mobility.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Meshkorea

Meshkorea
Seoul, South Korea

Design

Clay Inc.

Clay Inc.
Seoul, South Korea

Hyoungwoo Kim, Youngmin Ju, Eunhye Choe, Jisu Gim, Baeksan Kim, Seonju Lee, Junghwan Ahn

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