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XIU JIN ZHI YUAN / Food packaging

XIU JIN ZHI YUAN
XIU JIN ZHI YUAN

Discipline: Packaging

XIU JIN ZHI YUAN

Discipline: Packaging

This mooncake box uses imagery from the traditional Chinese Mid-autumn Moon Festival in a bid to reach a younger audience. The exquisitely crafted, premium gift box combines the phases of the moon with an abstracted peacock flaunting its full fan of tail feathers. The bright yellow on a dark background is a reference to the unique beauty of mid-autumn moonlight. The packaging aims to bring users an interactive experience and an awareness of Chinese cultural traditions.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: Parts of China

  • TARGET GROUPS Consumer / User, Other target groups: Individual enterprise

Client / Manufacturer

Jiangxi Qinggu Culture Media

Jiangxi Qinggu Culture Media
Co., Ltd.
Nanchang, China

Design

Hi Chuang brand culture creative design studio

Hi Chuang brand culture creative
design studio
Nanchang, China

Hai Yang Zhang

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