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XIU JIN ZHI YUAN / Mid autumn moon cake gift box packaging

XIU JIN ZHI YUAN
XIU JIN ZHI YUAN

Discipline: Packaging

XIU JIN ZHI YUAN

Discipline: Packaging

"The source of splendidness" is a mooncake box for Chinese traditional festival: Mid-autumn Festival. It aims to display the culture in Mid-autumn Festival to the younger generation. The gift box combines the change of moon phase with the modeling of a peacock flaunting it's tail in a modern way ( It is more interesting to combine with modeling of beetle at the same time ). it uses the lighting to show the beauty of Mid-autumn moonlight. It attaches importance to the integration of culture and human feelings and brings users a sense of interactive experience and resonance of traditional culture. Exquisite workmanship and high-end sense.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: Parts of China

  • TARGET GROUPS Consumer / User, Other target groups: Individual enterprise

Client / Manufacturer

Jiangxi Qinggu Culture Media

Jiangxi Qinggu Culture Media
Co., Ltd.
Nanchang, China

Design

Hi Chuang brand culture creative design studio

Hi Chuang brand culture creative
design studio
Nanchang, China

Hai Yang Zhang

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