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YBell Neo / Fitness equipment

YBell Neo
YBell Neo

Discipline: Product

Discipline: Product

The YBell is one of the most comprehensive innovations in free weights since the dumbbell and the kettlebell. The YBell combines the functionalities of a dumbbell, a kettlebell, a double-grip med ball and push-up bars in a single piece of equipment. Importantly, there is no compromise in functionality for each mode. User-centered design was at the core of developing the YBell. The aim was to make resistance fitness training easy and accessible for everybody, whether at home or in a gym. Since its inception, YBell has been recognized by the industry as a trend, not a fad.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

YBell Fitness

YBell Fitness
Sydney, Australia

Design

Hop Design

Hop Design
Bellevue Hill, Australia

Michael Hoppe Aaron Laurence

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