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The Chinese word "liangchen" means auspicious day, which also means good orange and gets to the heart of the brand's message. It's a great day to pick (and eat) good oranges. This message and the innovative folding box design helps promote brand positioning and also makes a strong impression on consumers. When the packaging is collapsed, the outer sides show illustrations of an orange orchard and a cut juicy orange.
Zhongda Green Valley
Industrial Co., Ltd.
MYS Group Co., Ltd.
Zhang Xiao, He Hairen, Zhou Yuewen