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OHDE / Food packaging

OHDE
OHDE

Discipline: Packaging

Discipline: Packaging

In an effort to highlight its hand-made and high-quality products, OHDE wanted an update to its 250-year-old tradition of marzipan production in Berlin Neukölln. Classic branding in combination with bright and vivid colors creates a connection between tradition and the brand's new creative flavors. The packaging is bold and premium in look and has also been sustainably produced. The box does away with the typical plastic tray often used by chocolate manufacturers. The non-toxic printing colors are food-safe and create a friendly image. The designers opted for blind stamping rather than hot foil stamping to create a high-quality packaging that was also recyclable.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

OHDE

OHDE
Berlin, Germany

Design

mischen GbR

mischen
Berlin, Germany

Fabian Lefelmann

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