IKEA Food Packaging / Food packaging

Ikea Food wanted a strategy, concept, structural and graphic design for its new disposable packaging. They posed the question: how can packaging be a part of making a better everyday life for many people? The company serves millions of people around the world, so every change it makes is a big change. Ikea wanted to contribute to a world without waste and enable people to make more sustainable choices. "No unnecessary packaging" was a leading phrase for this minimalist, simple design. The result is packaging inspired by IKEA icons with smart and simple functionality. The new packaging is also a switch to more sustainable materials with the ambition to phase out single-use plastics.