Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Ikea Food wanted a strategy, concept, structural and graphic design for its new disposable packaging. They posed the question: how can packaging be a part of making a better everyday life for many people? The company serves millions of people around the world, so every change it makes is a big change. Ikea wanted to contribute to a world without waste and enable people to make more sustainable choices. "No unnecessary packaging" was a leading phrase for this minimalist, simple design. The result is packaging inspired by IKEA icons with smart and simple functionality. The new packaging is also a switch to more sustainable materials with the ambition to phase out single-use plastics.
BVD Stockholm AB