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IKEA Food Packaging / Take-away packaging

IKEA Food Packaging

Discipline: Packaging

Discipline: Packaging

Strategy, concept, and structural and graphic design for the new disposable packaging for IKEA Food. Answering - how can packaging be a part of making a better everyday life for the many people?
Serving millions of people around the world - every change is a big change. Aiming to contribute to a world without waste and enable people to make more sustainable choices, "no unnecessary packaging" was a leading phrase in the simplistic design. Inspired by IKEA icons, with smart and simple functionality. Switching to more sustainable materials with the ambition to phase out single use plastics.
https://www.youtube.com/watch?v=HOqub8msMTg

  • DATE OF LAUNCH 2019
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Asia, Europe, North America
  • TARGET GROUPS Consumer / User
Client / Manufacturer

IKEA Food

IKEA Food
Malmö, Sweden

Design

BVD Stockholm AB

BVD Stockholm AB
Stockholm, Sweden

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Design

Propeller Design AB

Propeller Design
Stockholm, Sweden

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