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Strategy, concept, and structural and graphic design for the new disposable packaging for IKEA Food. Answering - how can packaging be a part of making a better everyday life for the many people?
Serving millions of people around the world - every change is a big change. Aiming to contribute to a world without waste and enable people to make more sustainable choices, "no unnecessary packaging" was a leading phrase in the simplistic design. Inspired by IKEA icons, with smart and simple functionality. Switching to more sustainable materials with the ambition to phase out single use plastics.