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IKEA Food Packaging / Take-away packaging

IKEA Food Packaging

Discipline: Packaging

Discipline: Packaging

Ikea Food wanted a strategy, concept, structural and graphic design for its new disposable packaging. They posed the question: how can packaging be a part of making a better everyday life for many people? The company serves millions of people around the world, so every change it makes is a big change. Ikea wanted to contribute to a world without waste and enable people to make more sustainable choices. "No unnecessary packaging" was a leading phrase for this minimalist, simple design. The result is packaging inspired by IKEA icons with smart and simple functionality. The new packaging is also a switch to more sustainable materials with the ambition to phase out single-use plastics.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

IKEA

IKEA Food
Malmö, Sweden

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Design

BVD Stockholm AB

BVD Stockholm AB
Stockholm, Sweden

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Design

Propeller Design AB

Propeller Design
Stockholm, Sweden

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