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Gillette Heated Razor / Razor

Gillette Heated Razor
Gillette Heated Razor

Discipline: Product

Discipline: Product

The Heated Razor by GilletteLabs delivers instant warmth to provide the comfort and sensual feeling of a hot towel shave which elevates the daily shave to a luxurious experience. A combination of premium materials with an metal handle makes the razor durable and comfortable to hold. The iconic and integrated FlexDisc delivers optimal adaptation to the contours of the face.
Its design is defined by a simple silhouette, iconic signature elements and an intuitive User-Interface, that visually complements the sensorial experience of the heating function.
The magnetic dock presents the razor vertically, while wirelessly charging it.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Procter & Gamble

Procter & Gamble
Kronberg im Taunus, Germany

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Design

Procter & Gamble

Gillette Design Team
Kronberg im Taunus, Germany

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