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Lavazza Classy Plus / Coffee machine

Lavazza Classy Plus
Lavazza Classy Plus

Discipline: Product

Discipline: Product

Classy Plus is designed especially for North America to offer the complete experience of Italian coffee culture – from espresso to cappuccino or latte – but also has a special filter coffee selection and an innovative double shot function to cater to the specific needs of this market. The design builds on Lavazza’s established form language in this segment – slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. Classy Plus has a big water tank and a prominent touch interface.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Luigi Lavazza S.p.A.

Luigi Lavazza S.p.A.
Turin, Italy

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Design

Luigi Lavazza S.p.A.

Luigi Lavazza S.p.A.
Turin, Italy

Florian Seidl

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