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Lavazza Classy Plus / Coffee Machine

Lavazza Classy Plus
Lavazza Classy Plus

Discipline: Product

Discipline: Product

Classy Plus is designed especially for North America to offer the complete experience of Italian coffee culture - from espresso to cappuccino or latte - but also has a special filter coffee selection and an innovative double shot function to cater for the specific needs of this market. The design is building on Lavazza’s established form language in this segment - slightly more serious and professional but still recognizably Italian in surfacing, details and finish. Classy Plus has a big water tank and a prominent touch interface. The machine comes with a dedicated Lavazza glass mug and the height of the cup rest can be adjusted easily.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Lavazza

Luigi Lavazza S. p. A.
Turin, Italy

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Design

Lavazza

Luigi Lavazza S. p. A.
Turin, Italy

Florian Seidl

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