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Heroes of the Night / Mobile app

Heroes of the Night
Heroes of the Night

Discipline: Communication

Discipline: Communication

In recent years, younger target groups have increasingly turned away from drinking beer. At the same time, it has become harder for brands to reach them via traditional channels like TV – since they’re spending most of their screen time on social platforms like WhatsApp, to which brands have little access. Beck’s was looking for a way to become part of the conversation again. At a time where the target group was flocking to cinemas to see Marvel Superhero films, they came up with the perfect branding solution: “Heroes of the Night”. They designed and implemented the first app that turns every WhatsApp group chat into an individualized superhero comic.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Injecting WhatsApp into a graphic novel to reach younger beer drinkers - simply genius! The interaction is easy to understand with an immediate effect for the user. A visually rich entry with a wide range of high quality graphics.
Gold Statement
Client / Manufacturer

Anheuser-Busch InBev

Anheuser-Busch InBev
Bremen, Germany

Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

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