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In recent years, younger target groups have increasingly turned away from drinking beer. At the same time, it has become harder for brands to reach them via traditional channels like TV – since they’re spending most of their screen time on social platforms like WhatsApp, to which brands have little access. Beck’s was looking for a way to become part of the conversation again. At a time where the target group was flocking to cinemas to see Marvel Superhero films, they came up with the perfect branding solution: “Heroes of the Night”. They designed and implemented the first app that turns every WhatsApp group chat into an individualized superhero comic.