Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Butterfly Coach / Mobile fitness app

Butterfly Coach
Butterfly Coach

Discipline: Communication

Discipline: Communication

This app set out to do nothing less than revolutionize the fitness app market by developing a personal trainer app with a unique user interface. The interface is completely different to all competitors in every detail. Instead of another black and white fitness app, this is bright and vivid. The key was to strike a balance between functional and motivational design, keeping in mind the need to break design conventions to motivate an athlete while training.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User

The app uses an bright visual language with a blend of photography and graphical elements, which fits splendidly to sports and fitness and exudes joy. With an outstanding look and feel, the app offers the right range of functions and features for home fitness and remains crisp & focused.
Gold Statement
Client / Manufacturer

BF Coach GmbH & Co. KG

BF Coach GmbH & Co. KG
Kirchdorf , Germany

Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

Go to profile