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Butterfly Coach / Mobile fitness app

Butterfly Coach
Butterfly Coach

Discipline: Communication

Discipline: Communication

Butterfly Coach sets out to do nothing less than revolutionize the fitness app market. The unique user interface is completely different to that of all competitors in every detail. Instead of yet another black and white app, this one is bright and vivid. The key was to strike a balance between functional and motivational design, keeping in mind the need to break conventions with the aim of motivating an athlete while training.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Germany

  • TARGET GROUPS Consumer / User

The app uses an bright visual language with a blend of photography and graphical elements, which fits splendidly to sports and fitness and exudes joy. With an outstanding look and feel, the app offers the right range of functions and features for home fitness and remains crisp & focused.
Gold Statement
Client / Manufacturer

BF Coach GmbH & Co. KG

BF Coach GmbH & Co. KG
Kirchdorf, Germany


Plan.Net / Serviceplan

Serviceplan / Plan.Net Germany
Munich, Germany

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