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Bulletproof Brochure / Brochure

Bulletproof Brochure
Bulletproof Brochure

Discipline: Communication

Discipline: Communication

Our customer, BMW Security Vehicles, commissioned us to develop a brochure to promote their armored vehicles. To meet the requirements of our elite target group, we turned safety into a hands-on design element: the Bulletproof Brochure. A brochure that you can also wear as a bulletproof vest – officially approved and certificated by Ballistic Authority Mellrichstadt. We tackled the many technical challenges in collaboration with experts from a wide range of different fields. The hand-made brochures were highly effective at sales talks and became one of the highlights at the Munich Security Conference, MSC.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, South America

  • TARGET GROUPS Trade / Industry, Public Sector / Government

Client / Manufacturer

BMW Group

BMW Corporate and Special Sales
Munich, Germany

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Plan.Net / Serviceplan

Serviceplan / Plan.Net Germany
Munich, Germany

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