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3.1 Freedom Trail / Spatial Branding

3.1 Freedom Trail
3.1 Freedom Trail

Discipline: Communication

Discipline: Communication

3.1 Freedom Trail is a 31 km path located in Hwaseong City where public resistance against the Japanese occupation was at its most fierce in 1919. Its visual identity was designed to commemorate the historic March 1st Movement and translates the spirit and meaning of independence and freedom for people of today. Its visual identity design employs the graphic elements of the Korean flag and the hurray emoji, which symbolizes the 3.1 Movement and eager for independence. This adaptive logo design is applied to signage systems, storyboard, and installations, allowing visitors to have comprehensive experience through the historical routes.


  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Hwaseong City

Hwaseong City
Hwaseong City, South Korea


SOAP Design Studio

SOAP Design Studio
Hwaseong-si, South Korea

Architect: Soonyup Kwon Design Manager: Dongsun Chang Graphic Design: Rahui Kwon, Hyemin Lee

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