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3.1 Freedom Trail / Spatial Branding

3.1 Freedom Trail
3.1 Freedom Trail

Discipline: Communication

Discipline: Communication

3.1 Freedom Trail is a 31 km path located in Hwaseong City where the public resistance against the Japanese occupation was the most fierce in 1919. Its visual identity was designed to commemorate 3.1 Movement and translates the spirit and meaning of independence and freedom for people of today. Its visual identity design employs the graphic elements of Korean national flag and the body sign of hurray for freedom which symbolizes the 3.1 Movement and eager for independence. This adaptive logo design is applied to signage systems, storyboard, and installations, allowing visitors to have comprehensive experience through the historical routes.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Hwaseong City

Hwaseong City
Hyun Soon Choi
Hwaseong City, South Korea

Design

SOAP Design Studio

SOAP Design Studio
Hwaseong-si, South Korea

Architect: Soonyup Kwon Design Manager: Dongsun Chang Graphic Design: Rahui Kwon, Hyemin Lee

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